The world is constantly telling you that the path to a better life is more, more, more buy more, own more, make more, fuck more, be more.

You are constantly bombarded with messages to give a fuck about everything, all the time. Give a fuck about a new TV. Give a fuck about having a better vacation than your coworkers. Give a fuck about buying that new lawn ornament. Give a fuck about having the right kind of selfie stick. Why?

My guess: because giving a fuck about more stuff is good for business. And while there’s nothing wrong with good business, the problem is that giving too many fucks is bad for your mental health.