I wonder, if AI girlfriends really do become as pervasive as online porn, what this will mean for girls and young women? Who feel they need to compete with this?

Most obvious to me is the ramping up of already unrealistic beauty standards. I know conservatives often get frustrated with feminists calling everything unattainable, and I agree they can go too far — but still, it’s hard to deny that the pressure to look perfect today is unlike anything we’ve ever seen before. And I don’t think that’s necessarily pressure from men but I do very much think it’s pressure from a network of profit-driven industries that take what men like and mangle it into an impossible ideal. Until the pressure isn’t just to be pretty but filtered, edited and surgically enhanced to perfection. Until the most lusted after women in our culture look like virtual avatars. And until even the most beautiful among us start to be seen as average.

Now add to all that a world of fully customisable AI girlfriends, each with flawless avatar faces and cartoonish body proportions. Eva AI’s Dream Girl Builder, for example, allows users to personalise every feature of their virtual girlfriend, from face style to butt size. Which could clearly be unhealthy for men who already have warped expectations. But it’s also unhealthy for a generation of girls already hating how they look, suffering with facial and body dysmorphia, and seeking cosmetic surgery in record numbers. Already many girls feel as if they are in constant competition with hyper-sexualised Instagram influencers and infinitely accessible porn stars. Now the next generation will grow up not just with all that but knowing the boys they like can build and sext their ideal woman, and feeling as if they must constantly modify themselves to compete. I find that tragic.